The psych behind seductive apps (UIESpoolcast)

Ever wonder why your kids really really … really gotta collect that one last Lego toy? Why do you hypermile? Why do you collect more and more twitter followers? Ah: set completion, feedback and scarcity are at play. http://www.uie.com/brainsparks/2010/05/19/spoolcast-stephen-andersons-designing-seductive-business-apps-live/

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