Vendor Relationship Management, VRM…want ads?

After listening to  episode 42 of TWiG with Doc Searls, I was thinking about the topic of VRM. I should read more about, because I it sounds quite interesting. Here’s the VRM project blog. However, what I’m wondering is–how is initiating a relationship with a vendor any different than placing a classified “want ad” (craigslist is apropos). I’ll have to read more.

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