Tag: marketing
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Zipcar Ad Exposes Common Bike Misconception
This article explores why Zipcar is grasping at straws. The Zipcar ad really does show a problem commonly solved by panniers, bike basket, bike trailer or cargo cycle. Or a rolling shopping cart and bus fare. Seriously? You need a 2000 lb vehicle to cary a … Briefcase? Marketers have molded us well, haven’t they?…